Who’d pay. What they cost. Why they’d say no. Before you spend.
Example · LeaveBy
airport leave-time alerts
Who pays
travel agent
Would pay
22%some
Per sign-up
$895expensive
Top objection
already sends reminders personally
21 of 50 said this
travel agent: 22% would pay, ~$895 per sign-up — a sign-up costs more than a year of what they pay.
Who pays, who uses, and what each segment costs to reach with real Google Ads prices: cost per click, cost per sign-up, months to pay back.
Change one sentence or the price, re-run on the same panel, and see exactly what moved.
Google, you, or community defaults — each figure says where it came from. What Uzers doesn’t model, it says.
| Idea | Who pays | Would pay | Per sign-up |
|---|---|---|---|
| LeaveBy | travel agent | 22%some | $895expensive |
A one-page brief in the terms investors use: who buys, what they cost, what they’d pay, their objections, what your next budget should test.